BE THE FIRST TO EMBARK ON AMIDA'S REVIVAL
Almost 50 years after the launch of the first Digitrend model, AMIDA announces its revival with a Limited ‘Take off Edition’.
Price before taxes is CHF 2,900 (excluding VAT). Preorders will take place in May. Sign up to get exclusive access to the launch.
Back to the future. 2024 marks the great comeback of AMIDA’s Digitrend: reimagined, refined, modernized and perfected through the deep commitment of a team of enthusiasts.
The car body-style case, machined from a block of 316 L stainless steel, has seen its contours refined for sleeker aesthetics and improved finishes, enhancing its fluid profile.
SPECIAL
COLLECTOR
SERIE
This case back will be exclusively engraved for this take off edition that will only be produced for this revival.
SEE THROUGH
DESIGN
The subtly redesigned case, now has an open back, revealing the regulating organ of the mechanical self-winding movement Soprod’s modern and reliable Newton caliber which offers 44 hours of power reserve.
LRD
LIGHT REFLECTING DISPLAY
There is no luminous or electronic display. So what is the secret? AMIDA’s idea is more than ingenious. The readout is actually an optical effect created by a crystal in the shape of a prism.The movement operates horizontally, but the ‘image’ of the hour and minute discs is projected vertically. AMIDA called its system LRD (for Light Reflecting Display), which was patented under No.3,786,626 on April 5, 1973. A remarkable and singular proposition in horology that makes the Digitrend a watch truly extra-ordinary.
JUMPING HOUR
Unidirectional jumping hours and trailing minutes.
SAPPHIRE
CRYSTAL PRISM
An optical grade sapphire crystal prism reflects the horizontal hour and minute discs, displaying them vertically; the prism also magnifies the numerals for better legibility.
UNIQUE REFINEMENTS
Featuring an in-house developed module with a unique dual-disc construction of only 9 components, doubling as both a plate and a casing ring, this modern movement–with the tightest tolerances–incorporates jumping hours for exceptional efficiency and precision. These technical improvements find themselves amplified by aesthetic refinements, like the redesigned minute window and completely redesigned typography–true to the original orange digits emblematic of the70s.
ABOUT US
Our products are more than just watches; they are catalysts for change. They empower you to break free from constraints, unleash your creativity, and chart your own path. Whether you're a dreamer, a doer, or a disruptor, our brand is your ally in the pursuit of your passions.
CREATIVE MINDS HAVE THE POWER
TO CHANGE THE WORLD
We believe that creativity is not a luxury, but a necessity. It's the driving force behind every breakthrough, every innovation, and every moment of inspiration. Our brand is dedicated to unleashing the full potential of each single visionary mind, empowering them to challenge convention, defy expectations, and rewrite the rules of what's possible.
BE THE FIRST TO EMBARK ON AMIDA'S REVIVAL
Almost 50 years after the launch of the first Digitrend model, AMIDA announces its revival with a Limited ‘Take off Edition’.
Price before taxes is CHF 2,900 (excluding VAT). Preorders will take place in May. Sign up to get exclusive access to the launch.
