IN THE PRESS

Introducing: Two New Editions Of The Amida Digitrend In Black And Gold

Fratello Watches

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AMIDA Readies the Digitrend Watch in New Finishings. Coming in Black, Gold and Steel.

HYPEBEAST

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AMIDA brings back the groovy 1970s Digitrend for its 50th anniversary

TIME & TIDE

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An Ultracool 1970s Driver’s Watch Is Back and Better Than Ever

GEAR PATROL

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TAKE OFF EDITION

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"The Amida Digitrend Brings Back The '70s With Its Digital Driver's Watch"A jumping-hour driver from the '70s leaps back into gear.

Hodinkee

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"However, this is not a usual Soprod but a heavily modified one featuring an in-house-developed module."

Fratello Watches

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"In commemorating the Digitrend’s revival, the caseback features an exclusive engraved design depicting a rocket traversing across Earth."

Hypebeast

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"Although similar to the original in terms of design, the new Digitrend has be carefully reworked. The typography, for (...), is new but based on that found in the originals, giving it a convincing 1970s feel."

SJX Watches

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"Retaining its distinctive look and technical concept, the sleek, futuristic car-body-inspired case has been subtly reworked to enhance its fluid profile."

Monochrome